Product strategy for complex work.

Hi! I’m Justine. I help leaders and organizations turn ambitious ideas into practical, executable strategies across product, operations, and innovation.

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Most organizations don’t struggle with ideas. They struggle with execution.

Product strategies stall when they are disconnected from operational realities. Innovation efforts lose momentum when teams lack alignment on what matters most. My work focuses on closing that gap: clarifying direction, aligning stakeholders, and helping teams move from strategy to measurable progress.

Product Strategy & Execution

Clarify what to build, why it matters, and how to move it forward across teams.

Innovation & Operating Model Design

Translate new ideas into solutions that work inside real operational environments.

Strategic Advisory & Coaching

Support leaders navigating ambiguity, stakeholder alignment, and critical tradeoffs.

My background spans healthcare, FinTech, and e-commerce, with experience leading high-impact product, innovation, and operational strategy work within Fortune 500 organizations and the startup space. I’ve overseen large-scale strategy across a $500M+ product portfolio, driven $3M+ in operating model savings, and worked directly with C-level executives to build products, 0 to 1. I received my MBA from the University of Virginia Darden School of Business, and my BA from Washington & Lee University. Born and raised in NYC, I now reside in Denver, Colorado, and am open to remote and in-person/hybrid opportunities.

Let’s talk.

If you’re working through a product, innovation, or execution challenge, I’d be glad to connect.

Get in touch

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